Most entrepreneurs have so many ideas — but no idea how to put their POV into words.

They feel stuck. Disorganized. Scattered.

AI tools make it easier than ever to create, but harder than ever to resonate.

That’s where I come in.

MY WRITING (AND MY CLIENT’S WRITING) HAS BEEN FEATURED IN

Hi, I’m Katrina

I help thoughtful people say what they mean — in a way that connects with their readers.

Over the past 10+ years, I’ve worked with founders, executives, and creators to bring hundreds of high-impact ideas to life:

  • 570+ thought leadership articles

  • Dozens of books, newsletters, and digital courses

  • One of the Top 10 paid Substacks — Category Pirates

I’ve helped first-time entrepreneurs and world-class founders uncover what resonates in their words — and shape it into content others feel. And I’ve built a reputation for being the person who can help you share your unique Point of View with clarity, courage, and soul. So it sounds just like you.

But the work I do isn’t traditional writing or editing.

It’s what I call Resonant Thinking — a method for clarifying your ideas, distilling your point of view, and creating content that lands with your audience.

The Resonant Thinking Method

If you’ve got a message to sharpen, a POV you’re ready to own, or a course/book/newsletter to refine — you’re in the right place.

  1. Surface - We begin by listening — to your voice, your story, your raw ideas. From past content, transcripts, notes, or conversations, we surface the thinking and materials and already in motion.

  2. Distill - We find the signal inside the noise. What cuts through? What wants to be said? What seems ordinary to you but extraordinary to others? This is where we clarify your POV and refine core themes, angles, and frameworks.

  3. Shape - We bring your message to life — in writing, in structure, in strategy. Whether it’s a newsletter, course, guide, or book, we help your audience feel the full weight of your words.

3 Ways To Collaborate

1.

SIGNAL SPRINT

A 90-minute async review + Loom to sharpen one piece of content, offer, or idea — and help you see what’s working, what’s missing, and where to go next.

2.

SIGNATURE PIECE

In 2 weeks, we’ll uncover your core message, define your POV, and create one high-leverage content asset (like a newsletter, guide, or mini-book).

Learn more

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3.

CREATIVE PARTNER

A long-term partnership to refine and expand your thought leadership, content systems, and strategy. Ideal for newsletter creators, founders, or authors.

Workshops, Talks & Trainings

I speak and lead workshops on:

  • Resonant Thinking: How to unlock your voice in a noisy world

  • Personal Narrative: How to turn your experience (or your client’s) into a resonant story

  • Creative Career Design: How to design a career aligned with your values and financial goals

Trusted by groups like the Premium Ghostwriting Academy, I bring a blend of storytelling, strategy, and real-world insight to every session.

Let’s design something for your team or business.

What It’s Like To Work With Me

  • Katrina was extremely instrumental when it came to creating our last book, The 22 Laws of Category Design, rethinking the structure and the intent and really adding new content to it, like the AI workbook. This has really been helpful as we think about what does it mean to reinvent the book business.

    Eddie Yoon, author of Superconsumers, Snow Leopard, The 22 Laws of Category Design & more

  • Katrina is a triple-threat: clear writer, sharp editor, and strategic category designer. I have worked with her for years, and she is always the first person I think of when a new opportunity arises. If you are looking for a creative, collaborative partner, she is it.

    Nicolas Cole, Co-Founder of Ship 30 for 30, Typeshare, Write With AI, and Premium Ghostwriting Academy. Author of 10 books

Ready to resonate?

Get in touch