The problem with social media: You don’t own the connection.
Every post is a gamble. Every update is a scroll away from being forgotten.
But when you publish a newsletter — in your voice, on your terms — you don’t just grow an audience. You build a reputation.
You don’t need another platform. You need a place of your own.
That’s where I come in.
MY WORK (AND MY CLIENT’S WRITING) HAS BEEN FEATURED IN
Hi, I’m Katrina
I help creative entrepreneurs design story-driven newsletters that feel like thoughtful conversations, not marketing blasts.
So your work doesn't just exist online — it lingers offline.
Over the past 10 years, I’ve worked with 150+ founders, executives, and creators to share their unique point of view:
650+ thought leadership articles
Dozens of books, newsletters, and digital courses
Managing Category Pirates, a top paid business Substack
But the work I do isn’t traditional writing or editing.
It’s what I call Resonant Thinking — a method for clarifying your voice, distilling your unique point of view, and creating content that connects with your readers.
If you want to write with more depth and direction, and build an audience beyond algorithms, I’m here to help you own your creative category.
The goal isn’t to “build a brand” — it’s to create a reputation rooted in a point of view that only you can deliver.
The Resonant Thinking Method
Resonant Thinking is how we bring your voice into form.
It’s not content for content’s sake.
It’s a method for finding your rhythm, sharpening your message, and building a body of written work that feels both expressive and strategic.
Here’s how it works:
Surface - We begin by listening — to your voice, your rhythms, your raw ideas. From transcripts, past posts, journal entries, or structured conversations, we gather what’s already alive and give it room to breathe.
Distill - We find the signal inside the noise. What are the patterns? The deeper truths? What do you believe that others haven’t said yet — or haven’t said this way? This is where we clarify your point of view and explore new ideas.
Shape - We turn insight into structure and structure into story. Whether it’s a single newsletter or a long-term writing partnership, we bring your words to life in a way that feels intentional, grounded, and unmistakably you.
The goal: Write with depth. Connect with clarity. Create work that lingers — and lasts.
3 Ways To Collaborate
1.
SIGNAL SPRINT
A focused creative audit to sharpen your voice.
You send a draft, an outline, a voice note — whatever you’ve got. I send back a video with feedback, showing what’s working, what’s missing, and where the deeper signal lives.
2.
SIGNATURE PIECE
A two-week collaboration to create a POV-driven asset.
We’ll clarify your POV, outline a piece, and write something that captures your essence and your strategy. This is your anchor — the piece readers remember and return to.
Learn more
Want help deciding? Click here to learn more.
3.
CREATIVE PARTNER
Ongoing strategy — a collaborator in your corner.
Together, we build your publishing rhythm: weekly, bi-weekly, or monthly newsletters. I help shape your voice, elevate your thinking, and create a consistent cadence.
Workshops, Talks & Trainings
I lead workshops for creators and teams who want to write with more depth — and build content that connects.
Personal Narrative as a Creative Asset: Learn how to transform your lived experience into content that teaches, connects, and builds trust. We’ll explore ways to ground your writing to sound like you.
Story-Driven Content for Creatives: How to write like a human in a world of noise. These sessions share a sustainable approach to content creation, especially for creators tired of chasing trends.
Managing Clients as a Creative Professional: How to stay grounded, clear, and confident — even when you’re wearing fifteen hats. This session covers boundaries, scope, communication rhythms, and mindset shifts that help you build healthy, aligned client relationships (without burning out or over-delivering).
Trusted by groups like the Premium Ghostwriting Academy, I bring a blend of storytelling, strategy, and real-world insight to every session.
What It’s Like To Work With Me
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Katrina was extremely instrumental when it came to creating our last book, The 22 Laws of Category Design, rethinking the structure and the intent and really adding new content to it, like the AI workbook. This has really been helpful as we think about what does it mean to reinvent the book business.
Eddie Yoon, author of Superconsumers, Snow Leopard, The 22 Laws of Category Design & more
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Katrina is a triple-threat: clear writer, sharp editor, and strategic category designer. I have worked with her for years, and she is always the first person I think of when a new opportunity arises. If you are looking for a creative, collaborative partner, she is it.
Nicolas Cole, Co-Founder of Ship 30 for 30, Typeshare, Write With AI, and Premium Ghostwriting Academy. Author of 10 books
