My love for publishing started in high school, where I wrote and edited for my school’s newspaper. This led me to study journalism and integrated marketing communication at Pepperdine University in California. There, I contributed to The Graphic and Currents Magazine, both publications in the Associated Collegiate Press Hall of Fame.

I realized my passion for asking tough questions by stirring up controversy in my article for the school’s first (and final) sex education issue.

After graduating, I worked as a copywriter for Craftsy — an education technology startup in Denver, CO.

I fell in love with startups and learned a corporate career wasn’t for me. As a copywriter, I learned how to write every kind of digital copy you can imagine. How to write when I was so tired my brain could no longer speak words. And how to write in a way that catches a reader’s attention.

(If you’re still reading, I still got it.)

I said goodbye to my first job, started my own business, and began traveling the world.

As most entrepreneurs know, running your own business has ups and downs. I slowly realized writing blog posts and social media copy wasn’t my one true love. So, I set out to find my niche in writing.

When I got the opportunity to be an editor (and 4th hire) at Digital Press, a ghostwriting agency specializing in high-performing thought leadership content, I took it.

I started interviewing high-profile startup founders and editing dozens of articles every week. That meant turning personal conversations into articles and books for business publications. Eighteen months later, we had scaled the business to 20 full-time employees, 80+ clients around the world, and 7 figures in annual revenue.

Then, the company scaled down — it was time for a new adventure.

After working as an editor and a contributing writer for companies like Hubspot, Enlitic, and Photographers Without Borders, I jumped back into tech startups. I became the Editorial Lead at M1 Finance, where I stretched my technical editing skills and learned about solo 401(k)s.

I got a text from Nicolas Cole, a prolific digital writer who brought me into Digital Press.

“Hey! Question for you: Category Pirates is scaling, and I need someone to take over as Head of Operations…”

It was one of those “must-do” moments.

I joined Category Pirates and started collaborating with Christopher Lochhead and Eddie Yoon. Our goal is to educate entrepreneurs, marketers, and creators on Category Design — a business discipline that helps companies earn the majority of market share (up to 76%) in a specific category of products or services. In less than 6 months, Category Pirates became a Top 10 paid Substack business newsletter.

Two years in, I became a contributing author and earned my first public book byline with The 22 Laws of Category Design.

As a Category Pirate, I helped create and launch the Category Design Academy — the first category design business training program. Our first cohort had dozens of different thinkers from around the world, including founders, CEOs, solopreneurs, and authors.

Now, I run the Category Design Academy, collaborate with writers on the Category Pirates newsletter, and manage writing, publishing, and marketing our full-size books.

Through it all, I realized how much fun it is to write and edit with others.

Authorship is a team sport.

I focus on helping aspiring authors and entrepreneurs elevate their books.