You’ve built a successful business and have a brilliant idea for a book. Something that won’t just collect dust on a shelf. It will share your unique point of view and shape your category.

But having a story and telling it in a way that draws people in are very different. 

Really, you're not trying to “write a book.” 

You're trying to share a different approach, shift someone’s perspective, and carve out your own niche. Sometimes, you can do this by yourself. But more often, you need a second set of eyes — someone outside your industry, company, and circle — to be brutally (and compassionately) honest about your book.

• Are your title and subtitle Obvious or Non-Obvious? 

• Does your description draw readers in? 

• Will people read beyond the first page?

You want to confidently answer “yes” to these questions before publishing.

Writing a book you’re proud to publish is more than putting words onto the page. It’s about making sure those words get people’s attention, say something no one else has said, and, well, actually get read.

At the end of the day, all authors want to do one thing:

Tell a meaningful story that makes a difference.