Client: Jason Hreha
Overview: Help position an initial idea and 10,000-word guide to build the foundation for a book.
A book is a fantastic way to solidify and share an idea. If there’s a topic you’ve been wanting to write a book about for years, it’s important to get the positioning right from the start.
Jason is a behaviorial scientist who had been writing about habits and personal growth for years, but he was ready to turn his blog posts into a short book.
We worked together to edit the draft of his existing guide, transforming the introduction, framing the positioning, and turning the focus from himself to the reader.
With a solid structure and starting point, Jason finished writing the book on his own.
